Every business does it, but some do it much better than others. Social Media Marketing is a key way to get new business and to inform existing clients. A few of the keys to success in social media are consistency of look and message as well as frequency and timing of postings. It does you no good to simply have a presence in a social network, you have to be active. A twitter feed is wonderful if you have a good amount to say and the time to interact with it, but a tweet a day is not going to do you any good and will come off looking like you just don’t care. On Facebook, it’s really lovely that you have a page and 500 followers, but if no one interacts with your posts by liking, commenting or sharing, those 500 followers are doing you no good. Social means just that SOCIAL. I know, it takes a lot of time to post on all the social networks and to do it in prime time, 10am-3pm, is sometimes very difficult. Here’s another place where companies fail in social media. They think that the 22 year old intern who has been raised on social media knows enough without much training to go on and manage the accounts. Pay the kid next to nothing and let them “play on social” all day and your brand will reap the rewards. WRONG!! Your social media presence is the world’s window to your business. You need a strategy. You need the right tools in place and you need someone who understands how a business presence differs from a personal one.
One last word about social media. I have several clients that are individual professionals. Writers, actors, lawyers. There’s thinking in some circles that simply having a personal persona, especially on Facebook, is what you need to connect to your audience and expand your brand. I whole-heartedly disagree. Your personal is your friends, real friends, family, baby pictures, who you went out with last night, the things the people who really know you care about. Do you really want strangers involved in this world? Do I, as your friend, want them looking at my postings? Not a chance! On twitter you can keep 1 account and it won’t be an issue, but Instagram, Facebook and Pinterest, it will become a problem. Also, LinkedIn…it’s a social network too…use it as such. Post updates that are appropriate. Connect with friends, old co-workers. Having a profile isn’t enough. It’s time to connect your brand to the digital world.
For personal attention to your brand, please contact me or visit my website at MarcusInteractive.com