On Friday, October 17th, Google rolled out it’s 3.0 update of the Penguin search algorithm. According to Google, the update will affect approximately 1% of all English language websites. The main component of the update deals with your website’s backlinks. Yup, as I’ve said time and again, if you are paying some Third World company good money to build back links for you, you have a problem. Time was that some company could charge you and just post links to your site on every blog they find and you’d see a bump in your search engine results page (SERP) ranking. Well, now you will see a change…but for the worse..or your site might even get blackballed. Now, posting a link to your site in a blog posting that’s relevant to your business and can add value to the blog you’re posting in is still rewarded. But some generic comment that includes a link, nope..you’re gonna get nailed.
Do yourself a favor, worry about creating a solid site, properly coded, quick to load and simple to navigate. Stop worrying about back links and by all means, stop paying some company to spam your URL, you’ll pay so much more in the end.
On a personal note, I’m going to start allowing all those lovely links on my blog and lets see how the sites are affected, shall we. http://www.MarcusInteractive.com/wordpress