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Digital analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
How would you like to know the impact that each of your marketing activities is having on the bottom line? With our analysis, you can. We measure the consumer journey end to end, capturing all of the media they’re exposed to and examining how each channel affects your goals. We can show you where you’re over or under investing, and help put your money to work, where it works best.
If you know what you’re doing, big data can spell big opportunity. And at Marcus Interactive, we sift through the data at your brands’ fingertips, ensuring new opportunities and more profitable advertising to outperform the competition.